The Waterborne Symposium 2025

Abstract
Market-inspired research and development (R&D) plays a crucial role in driving innovation, addressing societal needs, and advancing technology. A deeper understanding of market segments and dynamics further sharpens the focus of R&D efforts and increases the chances of commercialization success. And when these efforts align with governmental objectives, an influx of significant funding can accelerate technological advancements. Government funding programs reduce risk and allow researchers to explore long-term breakthrough technologies that might not otherwise take place. In this talk we will explore how combining the tools of market intelligence with various funding mechanisms can effectively intersect to identify innovation gaps that are likely to yield greater results that benefit both society and the economy.