The Waterborne Symposium 2025: Full Schedule

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8:00am CST

Plenary Speakers - Sam Morell, "The Scientific Balance Bridging Fundamental Chemistry with Empirical Work for Optimized Coating Formulations"

Wednesday February 26, 2025 8:00am - 9:00am CST

Grand Ballroom A/B/C

Abstract
“The Scientific Balance” explores the potential synergy between fundamental chemistry principles and empirical knowledge in the formulation of paints and coatings. In the coatings industry, empirical approaches often dominate certain practices, however, this approach may limit innovation and overlook areas that could enhance formulations. By revisiting fundamental concepts in chemistry, theory, and mechanism, formulators may gain insights into underlying principles of coatings performance. Examples include the use of chemistry, physics, and mathematics to address common challenges most formulators experience related to surface tension, pigment dispersion, rheology, and film formation. The right balance is important and needed for professional development and to unlock new avenues of product innovation for more effective, sustainable, and high-performance coatings.

Speakers

Sam Morell

President, SamMorell.com

Sam Morell is a Chemical Engineering graduate of New York University and founder of samMorell.com; a specialty chemicals consulting firm. His work experience includes both technical and marketing positions at Rohm and Haas, BASF and Air Products and Chemicals. Mr. Morell has... Read More →

Wednesday February 26, 2025 8:00am - 9:00am CST
Grand Ballroom A/B/C

Opening Session, Plenary Speaker

Company SamMorell.com
Audience Industry
Session Opening Session